FARGO, N.D. — Joni Huffman has joined Healthy Food Ingredients (H.F.I.) as vice-president of domestic business development. In her new role, Ms. Huffman will be responsible for support of overall business development efforts and sales strategies for H.F.I.
Ms. Huffman has more than 20 years of experience in development of ingredient sales, most recently as director of specialty sales for Ardent Mills. Earlier she was director of sales and business development at ConAgra Food Ingredients. She began her career with Cott Beverages.
She received a bachelor’s degree in political science and Soviet and East European studies at the University of Kansas.“We are excited to have Joni join our team with her expertise and knowledge of the specialty ingredient industry,” said Jay Johnson, senior vice-president of sales at H.F.I. “Her background and approach is an excellent fit for the way we strategically partner with our customers as an ingredient solutions provider.”