MEXICO CITY — Grupo Bimbo S.A.B. de C.V. has launched Bimbo Ventures, which is dedicated to finding and driving high-potential entrepreneurs’ projects, the Mexico City-based company said June 23.
Bimbo Ventures allied with BlueBox Ventures, which is a Latin American network of incubators, accelerators and corporate investment funds, to create Eleva Food Technology Accelerator by Bimbo, which is an ecosystem that offers start-ups the necessary elements to develop their projects.
Eleva will seek projects related to materials, food and new products, supply chain, automation and operations, distribution, payment methods and transactions, renewable energies and retail. Eleva then will choose 10 start-ups for an acceleration stage.
|José Manuel Ramírez, vice-president of Bimbo Ventures|