Better-for-you snacks are growing at a faster rate than the rest of the snack category.
Looking to subcategories, SPINS showed sales of organic snacks jumped 18%, gluten-free up 10% and non-GMO increased at an 8.7% clip. “We’re seeing activity not only in nutritionally better-for-you snacks but also in what we call ‘ethical better for you’ products, such as non-GMO and organic, especially among millennials,” Mr. Brinkman said. “These consumers want to know not only what they are eating but also how it’s made and sourced.”
To ensure its branded products are Non-GMO Project verified, the company purchases non-bioengineered corn from 59 Nebraskan farmers and encourages its consumers to “join the corn revolution.”