Body in tune

The concept of personalized nutrition is taking hold as consumers experiment with specific diets, such as paleo or low-FODMAP, while increasingly seeking functional ingredients, including protein and probiotics.

“There continues to be a huge trend of protein added,” Ms. Nielsen said, citing strong growth of protein claims in categories such as cereals, dairy, ready meals, snacks and meat, fish and eggs.

Meanwhile, free-from innovation continues to climb, she said. Dairy-free yogurt is considered healthy by 55% of U.S. consumers. The paleo diet is driving new product development, with global launches growing 35% in 2016.