NEW YORK — International Flavors & Fragrances has launched Tastepoint by IFF, a new company designed to service middle-market customers in North America, New York-based I.F.F. said June 26. Tastepoint by IFF represents the merger of Ottens Flavors, acquired in 2015, and David Michael & Co., acquired in 2016.
|Matthias Haeni, group president, flavors for I.F.F.|
“We created Tastepoint by IFF specifically to leverage both companies’ extensive expertise in the market while offering the R.&D., technologies and consumer insights that I.F.F. can provide,” said Matthias Haeni, group president, flavors for I.F.F. “This new and innovative go-to-market approach targets the unique needs and expectations of these customers — the speed, agility and resourcefulness that David Michael and Ottens Flavors have long-provided — powered with technologies for differentiation.”
|Andreas Fibig, c.e.o. of I.F.F.,|
Andreas Fibig, chief executive officer of I.F.F., said, “The creation of Tastepoint by IFF marks the achievement of another milestone in our Vision 2020 strategy — to win where we compete as we grow market share in North America.”When acquiring Philadelphia-based Henry H. Ottens Manufacturing Co., I.F.F. noted the company had a strong portfolio of U.S.-based accounts. When acquiring Philadelphia-based David Michael & Co., I.F.F. said the company was well known for its vanilla expertise, strength in the dairy and beverage categories, and relationships with middle-market customers.