KANSAS CITY — New products aimed at specific age groups are on the rise, from oatmeal and crackers for millennials to snack bars and lunch kits for children.
PepsiCo’s new Quaker Overnight Oats single-serve cups of flavored oats are targeted at millennial moms. The cups contain a blend of oats, quinoa and flaxseed that may be soaked in milk or yogurt. Varieties include Blueberry Banana & Vanilla Bliss, Toasted Coconut & Almond Crunch, Orchard Peach Pecan Perfection and Raisin Walnut & Honey Heaven.
Also aimed at millennials is Mondelez International’s new snack line, Véa. Featuring globally inspired recipes and ingredients such as sweet potato, butternut squash and quinoa, Véa is available in three formats: Véa Seed Crackers in Greek Hummus with Olive Oil and Mexican Garden Herbs varieties; Véa World Crisps in Tuscan Herbs with Roasted Garlic and Andean Quinoa and Spices varieties; and Véa Mini Crunch Bars in Thai Coconut and Peruvian Sweet Potato varieties. Véa products are Non-GMO Project verified and contain no artificial colors or flavors.
Marketing to a younger audience, Clif Bar is introducing Clif Kid ZBar Filled snack bars. The line of organic, soft-baked snack bars with nut butter fillings are certified USDA organic, non-G.M.O. and contain no high-fructose corn syrup or artificial flavors. The bars are available in three varieties: chocolate filled with peanut butter, double peanut butter, and apple filled with almond butter.
The Kraft Heinz Co. is launching a new organic option for children’s school lunches. New Lunchables Organic USDA certified organic lunch kits are free of artificial preservatives, ingredients, flavors and colors. The new organic options are available in two varieties: Extra cheesy pizza and pizza with pepperoni.