EAST HANOVER, N.J. — Mondelez International, Inc. has announced it is transitioning its entire Triscuit product portfolio to be Non-GMO Project verified. The decision to make the switch came from consumer preference research, the company said.
“The Non-GMO Project verified seal is the gold standard,” said Kailey Clark, brand manager, Triscuit North America. “It is the most trusted label among consumers, and we are proud to offer that level of product transparency to Triscuit customers."
Triscuit cracker boxes marked with the seals began appearing in stores in late July. The full transition for Triscuit products is expected to be completed by the end of September.“We are thrilled Triscuit crackers has converted its entire portfolio to be made with Non-GMO Project verified ingredients," said Courtney Pineau, associate director of the Non-GMO Project. "As an organization, we believe that consumers have a right to know what is in their food and have access to non-G.M.O. choices. Triscuit shares that vision, and we are excited to be working with them through this collaboration to continue that commitment.”