PASADENA, CALIF. — Pak Group has introduced a clean label Hawaiian roll improver through its North American brand, Bellarise. The Hawaiian roll improver is also available in non-allergen and non-bioengineered/non-G.M.O. formats.
|Walt Postelwait, president of Pak Group|
“It all goes back to understanding our customers and North American consumers,” said Walt Postelwait, president of Pak Group, Pasadena. “Industry sales in the buns/rolls/croissants category neared the $2 billion mark in 2015, and with demand for clean label breads only rising, development of a clean label Hawaiian roll solution made sense.”
The roll improver enhances crumb structure, resilience and shelf life in Hawaiian-style rolls, he said.The roll improver contains wheat flour, yeast, natural enzymes, ascorbic acid (vitamin C) and natural flavors, said Cam Suárez-Bitár, marketing coordinator for Pak Group NA. It has no sodium stearoyl lactylate (SSL), monocalcium phosphate, ammonium sulfate, sodium silicoaluminate or diacetyl tartaric acid ester of mono- and diglycerides (DATEM).