Campbell Soup investing in wellness
The Campbell Soup Co., Camden, N.J., has adopted the slogan “Real food that matters for life’s moments,” and as part of its effort to live up to the tag line, the company is investing in wellness.
|Denise Morrison, president and c.e.o. of Campbell Soup|
Whole grains play a key role in the company’s innovation efforts. In 2018, the company plans to introduce new products to its Pepperidge Farm Goldfish platform that feature whole grains.
|Luca Mignini, president of global biscuits and snacks for Campbell Soup|
“The new Goldfish line we are planning will solve both of these pain points for moms and deliver our Real Food Philosophy. They are baked, made with whole grain corn and contain no artificial flavors, colors or preservatives. It’s food we are proud to serve at our own table. We are finalizing our plans to introduce these new products next spring.”
During the first quarter of 2018, the company also is planning to introduce Vita-Weat Cracker Chips that will be formulated with whole grain, corn, toasted seeds and flavored with herbs, sea salt and cheese.
“Our products provide 15 billion servings of vegetables and more than 2.4 million tons of whole grains to consumers annually,” Ms. Morrison said, noting how a focus on health and wellness is reshaping the company.