Extreme convenience

Several brands at the show are dialing up the convenience factor in everyday eating occasions. A new exhibitor is Soylent, a maker of meal replacement beverages. Billed as a complete meal in a bottle, varieties include original, cacao, cafe vanilla and cafe chai. Each bottle contains 20 grams of protein and provides 20% of daily nutrition requirements.


Go Cubes Chewable Coffee are available in latte, mocha and pure drip flavors and contain as much caffeine as half a cup of coffee, plus the green tea extract L-Theanine to counter jitters. The products are particularly popular on college campuses and have sold more than 2 million units since launching last year.


Powerful Yogurt has added a range of Powerful Smoothie Greek yogurt smoothies in ready-to-drink pouches with 20 grams of protein and no added sugar. Varieties include coffee, strawberry banana and mixed berry.

Goh-Goh from Sunny Crunch Foods Ltd. features honey, hemp and flax granola packaged in shelf-stable cups with whole milk powder. Consumers add water and stir to create a quick and easy breakfast.