William Jackson Food Group's new bakery will be built on a 10-acre site.

HULL, U.K. — Building on the success of its bakery in Hull, William Jackson Food Group announced plans to invest $53 million (£39.8 million) in a new bakery. The facility will provide additional support to the Hull bakery, which has seen a growing demand for its Jacksons bread and currently produces two million loaves weekly.

Designed to make sandwich bread for manufacturers, the bakery will be built on a 10-acre site and create about 100 new jobs in Corby.

“The group and its family shareholders have invested significantly in the Hull bakery over recent years and indeed continue to invest in the Hull site,” said Norman Soutar, chief executive officer of William Jackson. “We take a long-term approach to the individual businesses in the group, allowing them time to grow and develop, and we’re very much looking forward to seeing how the next chapter of the bakery’s life unfolds.”

Jacksons makes 70% of bread used in U.K. prepared sandwiches.

“The new bakery will help us grow as a business and allow us to build on the great work we do in Hull,” said Simon Ball, managing director, Jacksons. “We have a brilliant team working on the expansion project, and there’s a real buzz of excitement right across our business as we have the opportunity to create something really special, which will be at the forefront of bread-making in the U.K.”