KANSAS CITY — Ready-to-eat (R.-T.-E.) cereal has seen better days.
In the 52 weeks ended Nov. 5, dollar sales in the R.-T.-E. cereal category totaled $8,599,708,672, down 2.3% from the same period a year ago, according to Information Resources, Inc., a Chicago-based market research firm. Unit sales in the category also declined, falling 2.8% to 2,627,353,856.
In an effort to reinvigorate the segment, R.-T.-E. cereal manufacturers turned their innovation up a notch in 2017, launching new cereals in seasonal flavors, cookie-inspired varieties and even probiotic-infused options.
Click to view a slideshow of the new R.-T.-E. cereals that debuted in 2017.
