CANTON, MASS. — Dunkin' Donuts has removed artificial dyes from all donuts sold at its restaurants nationwide. Parent company Dunkin' Brands Group, Inc. said it plans to remove artificial or synthetic dyes across the menu at Dunkin’ Donuts and at sister brand Baskin-Robbins by the end of the year.
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| Tony Weisman, c.m.o. of Dunkin’ Donuts U.S. |
“We are pleased to start the new year with exciting and important donut news for our guests,” said Tony Weisman, chief marketing officer of Dunkin’ Donuts U.S. “Eliminating artificial dyes from our donuts is an incredible milestone moment for a fun brand whose products are synonymous with bright, colorful confections. After years of research and development, we are thrilled to be taking such a big step in providing guests with simpler ingredients while still delivering the delicious taste and vivid colors expected with our donuts. We look forward to sharing a sweet 2018 with more donut news and innovative new flavors in the months ahead.”
A new seasonal donut, for example, features a wintry blue icing with snowflake sprinkles, all without colors from artificial sources, according to the company.
Additional changes to be made include the removal of artificial dyes from donut icings, fillings and toppings, frozen beverages, baked foods, breakfast sandwiches and coffee flavorings. At Baskin-Robbins, synthetic dyes will be eliminated from ice cream, syrups, sauces, sprinkles and beverages. Exceptions at both brands include select supplier-branded ingredients such as toppings or inclusions.
Within the United States, Dunkin’ Donuts offers more than 70 varieties of donuts, including Boston Kreme, glazed, chocolate glazed cake and chocolate frosted.
