Sell the snackability
Consumers are more likely to try less familiar offerings if they are marketed as a snack rather than a full meal. Fifty-five per cent of consumers, including 63% of Gen Zers and millennials, are more likely to try new or unique flavors in a snack than as an entree.
“Because the flavors and ingredients in many regional Hispanic dishes are unfamiliar to many consumers, operators should promote these items as snacks instead of full meals,” the report said.
Restaurant operators may also “snackify” a Hispanic entree to make it more appealing, the companies said. Mini tacos, empanadas or tortas offer less food but more allure.
Portable snacks are even more appealing to consumers, with 62% of consumers saying they like to eat snacks on the go, including 73% of millennials, 72% of Gen Zers and 70% of Gen Xers.
“Street foods are hot right now, and many are easily translatable as on-the-go snacks,” the report said. “Operators should promote items like churros and elotes as highly portable snacks.”