When it comes to serving consumers, offering them a bit of what they already know is oftentimes the best way to expand your own product offerings.
Mrs. Freshley’s, a brand of Flowers Foods, Thomasville, GA, opted for this strategy by expanding its product portfolio to include Cinnamon Coffee Cakes, which became available in February nationwide in retail outlets including convenience stores, supermarkets and vending machines.
The Mrs. Freshley’s brand already consists of an extensive lineup of snack cakes and pastries, which includes bars, brownies, cinnamon and sweet rolls, creme-filled cakes and cookies, Danish, donuts, snack cakes and more. The addition of cinnamon coffee cake offers consumers an option for either breakfast or snack occasions, especially for those who are looking for more portable choices. “Mrs. Freshley’s is excited to introduce another delicious new, on-the-go snack option that is perfect for convenience-seeking consumers,” said Brent Bradshaw, vice-president of marketing for Flowers Foods.
The addition of a classic treat to an already classic product portfolio was a natural fit, and there was no better flavor variety than cinnamon to complement the cake, according to Mr. Bradshaw. “Cinnamon was the obvious flavor choice for the classic coffee cake. We put just the right amount of spice in, and the cinnamon sugar topping perfectly complements the cake,” he said. Adding that the traditional cinnamon coffee cake also allowed the company to reach across market segments to capture consumers who snack and eat breakfast at home, in the office or on the run.
Mrs. Freshley’s Cinnamon Coffee Cakes are currently available in 3.4-oz two-count, single-serve packs; the suggested retail price ranges from $1.29 to $1.69. Throughout 2014, Flowers Foods is expected to continue rolling out new product flavors. “We are always looking for new ideas and ways to add flavor and variety to our product offerings,” Mr. Bradshaw noted. In February, Flowers Foods also celebrated the 100-year anniversary of its Tasykake brand.