According to research done in 2009 by the National Honey Board, consumers are willing to pay a 10% premium for foods baked with honey such as the brownies shown here. Honey provides natural sweetness to baked products, enhances the color of breads and bagels and extends shelf life. It can also improve the functionality of a product because honey acts as a natural binder and thickener. Phone (303) 776-2337; Web www.bakingwithhoney.com