Under its Kettle Brand, Diamond Foods, San Francisco, CA, launches a line of reduced-fat potato chips. Made with all-natural ingredients including safflower and/or sunflower oil, the chips boast a 40% reduction in overall fat, and each 1-oz serving provides 1 g polyunsaturated and 4.5 g monounsaturated fat. The traditional-style chips come in Sea Salt and Salt & Fresh Ground Pepper varieties, and the company also offers a Krinkle Kut Sea Salt & Vinegar flavor, which it claims is the only reduced-fat ridge-style chip on the market. Available now nationwide, the potato chips retail in 8-oz bags for a recommended price of $3.49.