For the holiday season, Frito-Lay, Plano, TX, stocks the shelves of Target stores with Lay’s Wavy Potato Chips Dipped in Milk Chocolate. The new product combines the salty flavors of Lay’s Wavy Potato Chips with the sweetness of milk chocolate to create a unique snack that satisfies maturing consumer palates. A 5-oz bag retails for $3.49.