The Kellogg Company, Battle Creek, MI, debuts its Pop-Tarts Oatmeal Delights line. This new take on toaster pastries is lightly frosted and dusted with cinnamon oat crumbles on a baked oat flour crust. The breakfast pastries come in two flavors currently: Strawberry and Maple Brown Sugar. An 8-count carton retails for $2.59 and a 16-count carton for $3.50.