CLINTON, MASS. — Chuck Green has joined Weetabix North America as vice-president of sales. Weetabix makes breakfast and snack products under the Weetabix, Barbara’s Bakery, Barbara’s Puffins, Alpen and Nature’s Choice brand names.

Prior to joining Weetabix, Mr. Green was president and chief executive officer of Traders Point Creamery, a 100% grass-fed organic dairy. Earlier, he was president and c.e.o. of Brigham’s Inc., a regional ice cream brand and restaurant chain in Massachusetts. Mr. Green also has worked as senior vice-president of strategic development and vice-president of sales for Unilever Ice Cream North America and vice-president of sales and distribution for H.P. Hood Ice Cream Division.