NORWICH, VT. — Todd Andrews and Halley Silver have been named to new positions at King Arthur Flour.

Mr. Andrews has joined the company as sales manager for the Western region. An experienced baker and former owner/operator of Loafers Old World Bakery and Coffee House in Bingen, Wash., Mr. Andrews will be responsible for working with bakery customers from Denver to the West coast. Prior to joining King Arthur, he was a bakery consultant for Artisan Baking Resources and a WP/Kemper equipment salesperson.

Ms. Silver was promoted to director of eCommerce. She most recently was web marketing project manager and has helped King Arthur grow its web site,

"Halley has led the revolution we have seen on our site," said Karen Colberg, vice-president and general manager of direct channels for King Arthur Flour. "This includes everything from our new recipes site to the overall design, look and feel of the site; the creation of our blog; ongoing ecommerce enhancements; and much, much more.