CHICAGO — The Long Co. is launching a Holsum’s "You Could Win a Wii Sweepstakes" beginning April 13 and lasting through May 25. Winners will be announced June 3.

No purchase is required for the promotion, which is available through the company’s web site at, as well as participating bakeries, including: Aunt Millie’s Bakery, Fort Wayne, Ind.; Butter-Krust Baking Co., Sunbury, Pa.; Gold Medal Bakery, Fall River, Mass.; Holsum Bakery, Inc., Phoenix; Klosterman Baking Co., Cincinnati; and Lewis Bakeries, Evansville, Ind.

Winners for the 12 Nintendo Wii game consoles or chances to win 1 of 24 $50 gift cards that may be used for Wii games will be randomly chosen from each geographical area.

"We’re excited to offer our Holsum customers, as well as new customers, an opportunity to win one of the tremendously fun and exciting Wii game systems," said Liz Frankenbach, marketing director for The Long Co.