CHICAGO — The Long Co. on June 23 announced Holsum brand bakers will partner with the Muscular Dystrophy Association with a special promotion this summer.

Packaging of Holsum products in stores during the month of August will highlight Holsum support of the M.D.A. In addition, Holsum bakers will contribute at least $20,000 to the M.D.A.

Bakers will appear on their local Jerry Lewis Labor Day Telethon to present a portion of the donation.

Participating Holsum baking companies include Aunt Millie’s Bakeries, Inc., Fort Wayne, Ind.; Butter Krust Baking Co., Sunbury, Pa.; Holsum Bakery, Inc., Phoenix; Klosterman Baking Co., Cincinnati; Lewis Brothers Bakeries, Evansville, Ind.; and Holsum de Puerto Rico, Toa Baja, Puerto Rico.

"We are delighted to help Jerry’s Kids and think the M.D.A. is a perfect fit for the Holsum brand," said Janine Knetl, marketing manager for The Long Co.