TORRANCE, CALIF. — King’s Hawaiian has partnered with Woodbridge by Robert Mondavi in a 2009 holiday campaign promoting seasonal meal ideas. The nationwide campaign will run from October to December 2009, and will be promoted to consumers via a bottle neck-hanger with coupon and in-store point-of-sale material.
Shelby Weeda, president of King’s Hawaiian Bakery West, said the King’s brand has particular resonance with consumers during the holidays.
"We’re so pleased to be partnering with Woodbridge by Robert Mondavi, a fellow brand which holds a similar position with consumers as a reliable and trusted brand to be enjoyed not only everyday, but as an essential product to complete special occasion planning," Mr. Weeda said.
Woodbridge by Robert Mondavi is distributed by Constellation Wines U.S., an operating division of Constellation Brands, Inc.