DALLAS — Pizza Patron, a business that focuses on food service pizza, is expanding its product line with the introduction of a frozen pizza line. The new line will feature six pizza varieties, including pepperoni, cheese, meat trio, Mexicana, Patrona and Hawaiana.
“The pizza restaurants will always be our core business,” said Andrew Gamm, brand director for Pizza Patron. “But, in order for our brand to be successful in today’s ultra-competitive marketplace, we understand we have to explore opportunities outside our retail stores to build brand awareness where our customers shop and live.”
The frozen pizza line is currently available in retail stores in Texas and the company plans to expand into other U.S. markets in 2011.