FORT WORTH, TEXAS — Bimbo Bakeries USA announced it is opening new distribution routes in the Fort Smith, Ark., area for its Mrs Baird’s Bakeries products. As part of the launch, Mrs Baird’s will add new delivery routes serving grocery and convenience stores and restaurant locations. The company already has moved into a distribution center in Fort Smith.

“We are excited to enter into the Fort Smith area,” said Jerry Cureton, director of sales for Mrs Baird’s. “Many consumers are already familiar with Mrs Baird’s baked goods and have asked when our products will be available to them. I am pleased to say that for the first time consumers in Fort Smith will have the opportunity to taste the freshness and quality that has made the Mrs Baird’s brand legendary. For those not familiar with our products, we are excited to introduce them to our varieties of nutritious wheat breads, white breads and popular sweet baked goods. We know they will quickly become family favorites.”

Bimbo Bakeries USA operates 34 bakeries in the United States and distributes through more than 7,000 routes. Bimbo Bakeries USA is headquartered in Horsham, Pa., and is a wholly owned subsidiary of Mexico’s Grupo Bimbo, S.A.B de C.V., one of the world’s largest baking companies.