DENVER — Quiznos is introducing a breakfast program for sale within convenience stores. The new breakfast menu is part of the company’s convenience store growth strategy and ambition to be a partner for the convenience store channel.

“According to a Technomic Breakfast Report, breakfast is projected to be a $93 billion business and is absolutely crucial in the 24-hour convenience store environment, as more than 35% of convenience store food business is in breakfast,” said Shultz Hartgrove, senior vice-president of convenience development for Quiznos. “Our partners told us they needed us to address this daypart and we’re doing it with a breakfast menu developed to deliver on the quality, chef-inspired tastes for which Quiznos is known.”

The breakfast menu will feature a cinnamon roll, country sausage and egg biscuit, breakfast “Sammies,” which are flatbread sandwiches, and breakfast sub sandwiches.

“We’ve never done things traditionally at Quiznos,” said Rick Schaden, founder and chief executive officer of Quiznos. “We’re constantly looking for ways to improve upon the status quo and take a better, stronger approach. In approaching the convenience store channel, it just made sense to deconstruct the traditional model and develop a design, operational procedures and targeted menu that best serves both our convenience store partners and our customer. The strength of our brand combined with the convenience of these nontraditional locations creates a compelling offering for our customers and a significant growth opportunity for our brand.”

Quiznos currently has approximately 4,000 restaurants.