WESTLAKE VILLAGE, CALIF. — Gluten Free & Fabulous, L.L.C. has signed an agreement with Kroger Co. under which the latter company’s 1,125 stores will carry Gluten Free & Fabulous’ frozen pizza products beginning in May. Gluten Free & Fabulous said Kroger is the largest retail agreement in the company’s history.
Previously, the company’s products were sold in specialty food retailers and smaller grocery chains. The products that will be carried include: Pesto Margherita, Pepperoni and Cheese. All pizzas are made in the company’s gluten-free facilities in Minnesota.
“The Kroger agreement underscores how the gluten free food category is becoming more mainstream as retailers understand just how many millions of Americans suffer from food-related allergies,” said Shari Cole, founder and president of Gluten Free & Fabulous. “I think many retailers are surprised at how good tasting our products are, especially compared with other gluten-free products. If it does not taste good, it’s hard for anyone to stay with a gluten free diet.”
In addition to frozen pizza, Gluten Free and Fabulous makes a variety of gluten free products, including pastas, pizzas, cookies and snacks.