CHICAGO — PureCircle Ltd., a producer of stevia products, plans to introduce the Global Stevia Institute in June. The institute will promote accurate, credible and consistent information and resources about stevia to health professionals, consumers and the food industry, according to the company.
Keith-Thomas Ayoob has been named executive director of the institute. Dr. Ayoob is a pediatric nutrition specialist and associate clinical professor of pediatrics at the Albert Einstein College of Medicine, Bronx, N.Y.
“Dr. Ayoob is an ideal leader for the Global Stevia Institute,” said Magomet Malsagov, chief executive officer and managing director of PureCircle. “He is an internationally known educator on nutrition issues. We trust that he will empower the Global Stevia Institute to reach people across the globe with science-based stevia education and how it applies to today’s consumers as they strive for better health and wellness.”