PHOENIX — The Inventure Group, Inc. has changed its name to Inventure Foods, Inc., a move the company said better reflects its strategy over the last three years.

“It was important to retain the Inventure name, derived from ‘innovative’ and ‘new venture,’ as those attributes are core to our success and continued leadership in introducing products that are Intensely Different,” said Terry McDaniel, chief executive officer of Inventure Foods. “We’ve narrowed our focus over the past several years from a diversified holding company to a food maker and marketer, and our new identity captures our passion for creating specialty food products that are innovative and delicious.”

Inventure said the name change will better identify the company’s portfolio of healthy, natural and specialty food brands, but it will not impact the existing corporate structure of the organization.

As part of the name change, the company’s web site and e-mail domain will be changing to The company’s shares will continue to trade under the ticker symbol “SNAK.”