IRVING, TEXAS — Brian J. Driscoll has joined Hostess Brands Inc. as chief executive officer, effective immediately. He succeeds Craig D. Jung, who is retiring. Mr. Jung had been c.e.o. since 2007.

Mr. Driscoll has more than 30 years of experience in the food and beverage industry, most recently as president of sales, customer service and logistics at Kraft Foods Inc. Earlier, he held various posts at Nabisco from 1995 to 2000, including as senior vice-president of biscuit direct-store delivery sales and customer service. Prior to Nabisco he held a variety of key executive roles in sales and general management at Nestle Foods. He began his career in 1980 as a metro New York sales representative for Procter & Gamble.

“We are moving into a new phase of growth at Hostess Brands that we believe parallels perfectly with the broad food experience that Brian brings to Hostess,” said John T. Cahill, chairman of Hostess Brands. “Brian is a proven leader with the ability to unlock brand power, enhance distribution systems and inspire people. We are confident that he will quickly gain the trust of our valued employees, as well as customers at more than 190,000 locations across the nation. This is a very exciting time for Hostess Brands with the introduction of new products and gains in market share. We are pleased with our progress and confident that Brian will lead us through our next phase of growth and development.”

Mr. Driscoll received a bachelor of science degree from St. John’s University’s College of Business Administration and completed Northwestern University’s Kellogg School CEO Perspective Program.