LOUISVILLE, KY. — D.D. Williamson has launched a new brand image as its new logo “DDW” replaces “D.D. Williamson.” Also, “The Color House” tag line expresses a place where creativity blends with advanced technical capability to bring color ideas to life, according to the Louisville-based company.

“The new identity helps demonstrate DDW’s ability to deliver creative color solutions for customers across a wide range of application sectors,” said Campbell Barnum, vice-president, branding and marketing development. “What has not changed is DDW’s global commitment to the highest product standards and quality systems.”