RIDGWAY, COLO. — The Wheat Foods Council has launched a new website, www.wheatfoods.org.

“As we prepare to celebrate our 40th anniversary in 2012, we are proud to announce the launch of the Wheat Foods Council Network website,” said Judi Adams, president of the W.F.C. “With virtually thousands of web sites about wheat and wheat foods, we wanted to create a place where health and nutrition professionals, educators, culinarians, the media, consumers, and anyone else with an interest in wheat foods, can go for credible, science-based health and nutrition information.”

According to the W.F.C., the new website is constructed around the concept of “channels,” specific nutrition practice areas where visitors may find focused content. The channels are: Food & Culinary, Nutrition Educators, Supermarket and Retail, School Nutrition, Weight Management, Home Baking, Wheat’s Up and In-Focus.

The Wheat’s Up channel will feature a “lighter” look at what is in season, whether it’s a new industry initiative, recipes, activity tips, or wheat food facts; while the In-Focus channel will include a more in-depth look at a key issue impacting the nutrition community.

“We built this network to help people communicate with one another,” Ms. Adams said. She noted the W.F.C. Network will offer news, videos, podcasts, webinars, a regular e-letter, blogs, Tweets and other social media options to make it easy for visitors to stay up-to-speed and in touch with the various nutrition communities.

Additionally, the W.F.C. said it will use the website to gather visitors’ opinions on a range of issues, from favorite wheat foods to the best ways to communicate health messages to consumers. Volunteers from the nutrition community are being asked to serve as network “correspondents” and they will be sharing their personal videos throughout the year on wheat and grains-related nutrition issues and events.

The W.F.C. Network website also will feature guest columnists, and guest bloggers on the Wheat Foods Council Blog, to encourage visitors to check in regularly.

Working with W.F.C. members, the site was designed by the council’s public relations firm, kinnaird+mangan based in Potomac, Md., in collaboration with K Consulting, Alexandria, Va., and 4Site Interactive Studios, Washington, D.C.