BATTLE CREEK, MICH. — The Kellogg Co. said it will purchase GreenPalm certificates, which financially benefit sustainable palm oil production, to cover 100% of its global palm oil use. The company intends to purchase sustainable palm oil once a segregated palm oil supply is available that is financially and logistically feasible.

Under the GreenPalm program endorsed by the Roundtable on Sustainable Palm Oil, manufacturers may offset their use of palm products by paying a producer for an equivalent amount produced sustainably. The R.S.P.O. is a not-for-profit association that seeks to develop and implement global standards for sustainable palm oil.

“As a socially responsible company, Kellogg is committed to conducting our business in a way that reduces our environmental impact,” said Celeste A. Clark, chief sustainability officer for Battle Creek-based Kellogg Co. “While palm oil is a small percentage of our total ingredients, as a socially responsible company, concerns about the sustainable production of palm oil are clearly on our radar screen.”

Jason W. Clay, senior vice-president of the World Wildlife Fund, a member of the R.S.P.O., said, “By supporting sustainable production in this way, Kellogg is demonstrating just the sort of responsible action that we want others to take. As the first in the U.S. food industry to take this step, they’re setting an example for others to follow.”