Under the GreenPalm program endorsed by the Roundtable on Sustainable Palm Oil, manufacturers may offset their use of palm products by paying a producer for an equivalent amount produced sustainably. The R.S.P.O. is a not-for-profit association that seeks to develop and implement global standards for sustainable palm oil.
“As a socially responsible company, Kellogg is committed to conducting our business in a way that reduces our environmental impact,” said Celeste A. Clark, chief sustainability officer for Battle Creek-based Kellogg Co. “While palm oil is a small percentage of our total ingredients, as a socially responsible company, concerns about the sustainable production of palm oil are clearly on our radar screen.”
Jason W. Clay, senior vice-president of the World Wildlife Fund, a member of the R.S.P.O., said, “By supporting sustainable production in this way, Kellogg is demonstrating just the sort of responsible action that we want others to take. As the first in the U.S. food industry to take this step, they’re setting an example for others to follow.”