The first Wendy’s restaurant is expected to open in Tokyo later this year with plans to expand the brand throughout Japan in the coming years.
“We are pleased to join with Ernie Higa and Higa Industries to build the Wendy’s brand in Japan,” said Roland Smith, president and chief executive officer of Wendy’s/Arby’s Group. “Ernie is well respected in the Japanese restaurant industry — having steadily grown his business over the years while earning a reputation for menu innovation and outstanding customer service. Japan is the second largest quick-service restaurant market in the world and represents a significant growth opportunity for the Wendy’s brand. We’re also honored by the tremendous outpouring of support we’ve received over the past year from our customers in Japan urging us to return.”