COLORADO SPRINGS, COLO. — Kellogg Co. has announced it will be a sponsor of the 2012, 2014 and 2016 U.S. Olympic and Paralympic teams in London; Sochi, Russia; and Rio de Janeiro, Brazil. Not only is the company officially a sponsor of these teams, but also of the United States Olympic Committee and the 2011 and 2015 Pan American and Parapan American Teams.

“Kellogg Co. has a long history with the Olympic movement dating back to 1976, and we are proud to support the dreams of the next generation of athletes who will represent our country,” said Brad Davidson, president of Kellogg North America. “As a company, we are committed to helping people make the most of each day’s possibilities, whether with a nutritious breakfast or snack or by fueling the passions of a successful Olympic team. We share Americans’ enthusiasm for supporting Team U.S.A.”

Kellogg supported the Olympic Games from 1976 to 1992 and the U.S. Olympic Teams from 2000-2008.