CANTON, MASS. — Neal Yanofsky has been named president of International at Dunkin’ Brands Group, Inc., the parent company of Dunkin’ Donuts and Baskin-Robbins. He will report directly to Nigel Travis, chief executive officer of Dunkin’ Brands and president of Dunkin’ Donuts.

Mr. Yanofsky will be responsible for strategically building the Dunkin’ Donuts and Baskin-Robbins brands outside the United States and for delivering a consistent, but culturally relevant, brand experience to the company’s international customers.

He joins Dunkin’ Brands from Generation Mobile, where he was c.e.o. of the venture-backed retailer of wireless products and services that operates in more than 20 states. Prior to his time at Generation Mobile, he was president of Panera Bread for five years. Earlier in his career, Mr. Yanofsky was vice-president of Fidelity Ventures, the private equity arm of Fidelity Investments, where he started and ran a group investing in early-stage growth companies. He also was chief marketing officer at Au Bon Pain.

“Neal is a strategic thinker with a demonstrated ability to build successful companies,” Mr. Travis said. “His vast knowledge of operations, finance and marketing make him ideally suited to lead our international operations, drive profitable growth and enhance support for our franchisees around the world. We are delighted to welcome him to Dunkin’ Brands.”

Mr. Yanofsky received a bachelor of arts degree from Harvard College, a master degree in business administration from Harvard Business School, and he was a postgraduate research fellow at London School of Economics.