DEERFIELD, ILL. — BAB, Inc. is expanding its co-branding program with Kaleidoscoops, a chain of hand-dipped premium ice cream shops.
The company’s current partnership includes two Kaleidoscoops shops that are co-branded with My Favorite Muffin Xpress, selling BAB’s My Favorite Muffin gourmet muffins, one in Colorado Springs, Colo., and one in Cape Girardeau, Mo. Another location is set to open in late June in Shreveport, La.
As part of the co-branding program, the Kaleidoscoops operators have the option of including any combination of BAB’s My Favorite Muffin, Big Apple Bagels, or Brewster’s Coffee brands. A new My Favorite Muffin bakery-cafe, under development in Maryville, Mo., will be the first BAB franchise to be cobranded with Kaleidoscoops. The unit is expected to open in late summer.
“We are excited about new product development intended to incorporate elements from both brands,” said Michael W. Evans, president and chief executive officer of BAB, Inc. “Our first project is a My Favorite Muffin/Kaleidoscoops sundae, but that should be only the first idea of many to come.”
BAB, Inc. operates, franchises, and licenses Big Apple Bagels, My Favorite Muffin Jacobs Bros. Bagels and Brewster’s Coffee.