SLIDELL, LA. — Felix Sherman, owner and co-founder of The Ambrosia Bakery in Baton Rouge, La., has been named president of the Retail Bakers of America.

In addition to Mr. Sherman, other officers on the R.B.A. board include: Kenneth Downey, Kings Super Markets, Parsippany, N.J., first vice-president; Marlene Goetzeler, Freeport Bakery, Sacramento, Calif., second vice-president; Dale Biles, National Bakery Sales Force, Colonia, N.J., treasurer; and Susan Nicolais, CAE, Retail Bakers of America, secretary.

Founded in 1918, the R.B.A. is a not-for-profit national trade association that caters to retail bakeries, allied suppliers, educators, students and other industry partners, and is committed to the success of the retail baking industry. More information is available at