LENEXA, KAS. — James Anderson has been named sales manager, Trancendim Solutions, at Caravan Ingredients. In this newly created role, Mr. Anderson will be responsible for managing sales growth of Caravan Ingredients’ high diglyceride brand, Trancendim.
Mr. Anderson has more than 30 years of managerial marketing and sales experience in both value-added and commodity food ingredients, working for companies such as Kraft Foods Inc., Bunge Foods and AarhusKarlshamn USA. In 2008, Mr. Anderson joined Caravan Ingredients’ Food Ingredients group as an account manager covering the Chicago and Midwest regions.
“Jim’s extensive experience selling value-added ingredients, particularly shortenings and margarines, and his proven record of success positioned him as the ideal candidate to manage Trancendim Solutions,” said William Gambel, vice-president of sales, Food Ingredients, at Caravan. “This comes at an opportune time, as our marketing activities are generating interest from outside traditional processor channels. His ability to reach across diverse industry channels and facilitate the kind of dialog that will help guide us toward the next generation of Trancendim, is also a key reason for creating this position.”