ST. PAUL, MINN. — AACC International has launched a redesigned web site ( with new and advanced features designed to provide an on-line home for the worldwide cereal grain science community.

Debi Rogers, president of AACC International, said the new web site was carefully and thoughtfully planned.

“We wanted to create more than a web site. We wanted an on-line tool that aggregated cereal grain science knowledge and provided a place where cereal science researchers and product development experts could connect and interact,” she said.

Ms. Rogers said the new web site is one of the most significant technological undertakings ever initiated by AACC International. New and advanced features on the site include full-site search capabilities, newsfeeds, science features, easy navigation, AACC International member-only content and on-line tools that enable easy connections between colleagues in the cereal science field.

The homepage includes highlights of new initiatives and a “Featured Science” section that focuses on recently published articles in AACC International’s signature publications Cereal Chemistry and Cereal Foods World.

“The new web site positions us well for growth and innovation in the future,” Ms. Rogers said. “We already have plans to add more threaded discussion areas and tools to upload, share, and retrieve content.”

The web site was launched in early April. AACC International said it experienced 100,000 page views from 155 different countries in the first month of the new web site’s operation alone.