HOLLYWOOD, FLA. — Arnold Select Sandwich Thins, Chobani and Glaceau vitaminwater zero topped Nielsen’s Breakthrough Innovation Award listing announced at the company’s Consumer 360 event in Hollywood.
Other top products include Nature Sweet Cherubs, Powerade ION4 Zero, Wonderful Pistachios, SoBe 0 Calorie Lifewater, Trop 50, Trident Layers, Silk PureAlmond Milk, Thomas’ Bagel Thins, PF Chang’s Home Menu, Keebler Town House Flipsides, Nature’s Pride Variety Bread, Special K Fruit Crisps, Oscar Mayer Selects and Lean Cuisine Market Collection.
“To successfully launch a new product in any economy is beating the odds, but to launch and sustain success during a recession is remarkable,” said Vicki Gardner, senior vice-president of product innovation for Nielsen. “Breakthrough Innovation Award winners have unique bragging rights among C.P.G. innovators.”
Products are named for breakthrough innovation based on success in multiple dimensions over three years, including distinctiveness, relevance, category impact and endurance. Products must bring a new value proposition, have one-year sales of at least $25 million, outperform the average product in its category and maintain or grow sales in year two.