BATTLE CREEK, MICH. — The Kellogg Co. has launched a Family Rewards program that will allow consumers to enter sweepstakes and build up points for rewards, including discounts, toys, books, apparel, sports equipment, gift cards and a chance to win free groceries. The program is available at

“Kellogg’s cereals, frozen foods and snacks can be found in more than 93% of all U.S. homes,” said Larry Bruck, Kellogg senior vice-president of global media and marketing at Kellogg. “We are honored to be such a trusted brand and developed Kellogg’s Family Rewards as our way of saying thanks to our consumers. It is a fun and easy way for families to earn rewards through each Kellogg product they purchase.”

Consumers may log onto the web site to register and enter unique codes found inside packages of Kellogg products sold in the United States. Consumers then become eligible to earn a variety of rewards as well as a daily chance to win $200 in free groceries. Program members may earn additional reward points and a chance to win prizes through special bonus offers on specially marked products.

“We are teaming up with several exceptional partners to offer some truly exciting rewards, including movie tickets, great toys and books, digital rewards such as music and eBooks, gift cards, sports equipment, along with coupons off Kellogg products,” Mr. Bruck said. “The more codes families enter, the more rewards they can receive.”