NORWALK, CONN. — Pepperidge Farm Inc. has added to its Goldfish crackers line with the launch of Goldfish Colors Neon crackers.

“Throughout the decades, families have trusted Goldfish crackers as a wholesome, fun and delicious snack that has evolved to meet the demands of the many Goldfish cracker fans around the world,” said Stephen White, vice-president of crackers. “With the scrutiny surrounding artificial colors in foods, we were thrilled to be able to make this change in our Goldfish Colors crackers and introduce Goldfish Colors Neon using the same formula.”

Baked with real cheese, Goldfish Colors and new Goldfish Colors Neon contain no artificial coloring and no trans fat.

The crackers are available now at major supermarkets, grocery stores and mass merchandisers nationwide for a suggested retail price of $2.19.