DAVIS, CALIF. — BRU Company L.L.C. has introduced Brubar Energy Bars, an energy bar sweetened with all-natural barley malt designed as an energy source for athletes who enjoy craft-brewed beer.
“The athletic community has responded very positively so far,” said Christian D’Souza, the creator of the bars. “They tell us that the combination of dates, barley malt and rolled oats provides a more sustainable energy source because the ingredients are absorbed at different rates. The natural sugars from the date fruit energizes first, then the barley malt and finally the rolled oats.”
The new product is available on www.brubar.com and Amazon.com and is available in original malt and cherry almond flavors with apricot and oatmeal raisin flavors being added this summer.