SALEM, ORE. — Kettle Brand is launching a line of reduced-fat chips in original sea salt, sea salt and vinegar, and salt and fresh ground pepper varieties.
“We may have reduced the fat, but the flavor is as indulgent as ever,” said Julie Dunmire, marketing director for Kettle Brand. “We’re excited to offer consumers a choice of chip styles in traditional flavor varieties. Now when someone is seeking a healthier snacking choice they can experience the same crunch, texture and great-tasting, all-natural flavor they crave.”
The reduced-fat sea salt variety is available nationwide in 8-oz bags for a suggested retail price of $3.49. The salt and fresh ground pepper and sea salt and vinegar varieties will be available in August.