MINNEAPOLIS — The Malt-O-Meal Co. has extended its cereal lineup with the launch of Sally’s brand cereal. Sally’s, which is available in nine flavors, is the first Malt-O-Meal brand available in Canada.
The cereal is available in Whole Wheat Bundles, Raisins & Bran, Marshmallow Moment, Honey Graham Bliss, Blue Pom Bundles, Honey Puffed Delight, Sweet Wheat Bundles, Honey Oat Medley, and Cinnamon Bliss.
“It’s been our company's long-standing mission to help families eat well and save money,” said Linda Fisher, corporate communications manager for Malt-O-Meal. “And we are excited to help Canadian families do just that with the launch of Sally’s.”
Malt-O-Meal said it purchases wind energy credits to offset 100% of the electricity used in the manufacturing of Sally’s cereals. To further reduce its packaging waste, Malt-O-Meal has partnered with TerraCycle Canada, an international upcycling company that takes packaging materials that can’t be recycled and repurposes that material into new, high quality goods. Through this partnership with TerraCycle, consumers mau collect empty Sally’s cereal bags and return them to TerraCycle for upcycling.
“Malt-O-Meal is committed to producing Sally’s cereal in a way that minimizes environmental impact and sustains natural resources for the future,” Ms. Fisher said. “Through our partnership with TerraCycle, we’re taking one more step to reduce packaging waste by creating a second life for used Sally's cereal bags.”