MARKOVCI, SLOVENIA – Vitiva has opened an innovation center in Slovenia that is designed to extend the company’s lab applications and customer services while providing consulting services on oxidation management solutions, naturally-sourced colors and stevia-based sweetener formulations.

The new center includes pilot facilities for such food applications as meat, bakery, ice cream, dairy, beverage and confectionery items. An equipped kitchen is designed for joint tasting sessions with customers.

“Our new innovation center is a big step for Vitiva in providing a complete solution for customer care service,” said Ohad Cohen, chief executive officer of Markovci-based Vitiva. “Our customers are the focus of our vision, and our target is to offer them innovative solutions from the concept stage to the final product stage.”