KANSAS CITY — Hostess Brands is relaunching Hostess Suzy Q's snack cakes with an improved recipe based on consumer feedback. The new offering more closely resembles the original in taste and design, according to the company.
Launched in 1961, Suzy Q's features two layers of chocolate cake with creamy white filling. Now with 50% more creme and 50% more cake, the revamped treat bears the original cake's shape with rounded edges.
“Suzy Q’s fans are among our most passionate consumers, and they have spoken loud and clear,” said Burke Raine, Hostess Brands’ chief marketing officer. “We heard their feedback on social media and through our Consumer Affairs group and have responded with an even better snack cake that measures up to their expectations. Our dedication to putting out a quality product — as well as responding to our consumers — is paramount.”Suzy Q's are available in six-count multi-packs and single-serve twin-packs at retailers nationwide.