ST. LOUIS — Post Holdings, Inc. has announced plans to close a ready-to-eat cereal manufacturing plant in Clinton, Mass., by August 2019. The closing is part of the company’s continuous improvement initiative to optimize its cereal production network and manage costs in the category.
Post acquired the facility with the acquisition of Weetabix Food Co. on July 3, 2017. Approximately 180 employees will be affected.
Based in the United Kingdom, Weetabix is the manufacturer of cereals, mueslis, oat granolas, breakfast drinks and nutrition bars sold under brands such as Weetabix, Oatibix, Alpen and Barbara’s. Shortly after the transaction was announced, Robert Vitale, Post president and chief executive officer, said the Weetabix North American operations would be combined into Post Consumer Brands, which includes Honey Bunches of Oats, Pebbles, Great Grains and Malt-O-Meal cereal brands.